TT Wallet Referral
TT Wallet Β· 2023
+20%
MAU Growth
β
Fake Accounts
Not Met
DAU Target
Core Insight
βHonesty matters more than conversion. Under imperfect conditions, not misleading users is the responsible choice.β
Scene 01
Context
The team's goal: acquire new users through Referral. The problem: new users were asked to deposit before building trust. Three design directions, each with trade-offs.
Scene 02
Three Roads
Click any road to see its pros and cons. Then see which one I chose.
Choose Your Path
Scene 03
Launch & Sunset
Drag the timeline to see the full journey from launch to sunset.
Timeline
Week 0
Referral Launch
Chose Version C: reveal reward purpose upfront instead of hiding complexity behind high incentives. MAU begins to grow.
Scene 04
Was This a Failure?
By the numbers β yes. DAU missed target, the feature was sunset.
But if we had chosen Version A, short-term metrics would look better, yet it would attract many speculators. The trust damage upon sunset would have been far worse.
γHonesty matters more than conversion.
Under imperfect conditions, not misleading users is the responsible choice.γ