Things I noticed that others might not.
0.1
BITODEBT · FINTECH
·I saw My blind spot
From experiment to market leader
BitoDebt was a journey of translating unfamiliar financial products into something users could understand and trust.
+34%CONVERSION
0.2
TT WALLET · DEPOSIT
·I saw Past the brief
From functional requirements to IA redesign
I don't just handle UI; I identify where architecture misaligns with mental models. This case shows my path from execution to reframing.
−23%SUPPORT TICKETS
0.3
TT WALLET · REFERRAL
·I saw The timing
When growth meets trust
A short-lived Referral launch taught me that a seamless sign-up flow does not always equate to established trust.
+20%MAU
0.4
Bridge · Workshop Facilitation · 2021
·I saw The room
Some products may not be the flashiest, but they uphold the trust of the entire experience
Bridge was seen as a product to maintain but not worth heavy investment. Through a workshop, I helped the team realize: core problems first, growth second.
—UX STANDARD
